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Manufacturers Index - Simpsons-Sears Ltd., Robert Simpson Co.

Simpsons-Sears Ltd., Robert Simpson Co.
Toronto, ON, Canada
Manufacturer Class: Wood Working Machinery

History
Last Modified: Jan 24 2024 3:07PM by Jeff_Joslin
If you have information to add to this entry, please contact the Site Historian.

Robert Simpson Co. operated Simpson's department stores in Canada. For a detailed history, see their Wikipedia entry.

We have seen numerous woodworking machines, ca. 1950, bearing the Supremacy brand sold by Simpson's. Most, though not all, of these machines were made by King-Seeley and it looks like the Supremacy badge took the place of the Craftsman oval badge used by Sears, Roebuck. At least one Supremacy lathe was made by Double A Products Co.

In 1952, Simpsons-Sears Ltd. was formed as the result of a partnership agreement between Sears, Roebuck and Co. with the Canadian department store firm Simpson's Ltd. of Toronto, formerly known as the Robert Simpson Co. After the deal, Simpson's continued to operate their own stores, creating such sights as a mall with a "Simpson's" at one end and a "Simpsons-Sears" at the other. Since this created confusion, in 1971 Simpsons-Sears changed their logo to use only the Sears name.

In 1978 The Hudson's Bay Co. bought Simpson's Ltd., and, from 1979, operated it as a wholly owned subsidiary. The government forced Simpson's and Simpsons-Sears to completely split their operations, including warehouses and distribution. Hudson's Bay continued to operate Simpsons stores until 1991, when most stores were merged into that of The Bay, and some stores (in malls that already had a Bay store) were sold to Sears Canada.

In 1983 Sears Roebuck bought the shares of Simpsons-Sears that were held by Hudson's Bay Co., which gave Sears Roebuck majority control. The following year the name Simpsons-Sears Ltd. was formally changed to Sears Canada, Inc.

Simpsons-Sears carried Craftsman tools, which are substantially the same as their American counterparts. Differences seem to be mostly confined to packaging and bilingual labeling. With the demise of Sears Canada in 2018, service and support are no longer available.

Information Sources